This may be the most important reason as to why you should invest in a professional logo design. Having a logo designed by a professional means that you will have a design filled with passion. Professional designers have a wealth of experience which they can use to create the designs. They know what works and what doesn't, which colours match and how different shapes go together.
A logo is not just a word or a picture. A logo is way more then that, it is something special. Made with a lot of time and thought. You never get a second chance at a first impression, a bit like when you meet a person for the first time. When potential clients are looking for a specific service, it takes only a 2-3 seconds to form an opinion on your website and brand. So if you don't stand out or stand out for the wrong reasons, you are likely to lose those clients. Having a professional design your brand will create consistent and credible designs that can be implemented across your entire range.
By having a professional brand design, you will get a head start to your competitors. This is extremely important, especially if you have just started out. Humans are drawn in by visually appealing objects, by using a professional brand designer, the same principle can be applied. A strong visual design can help you stand out from your competitors. Another bonus to this is that by having a professional looking brand, you and your business will look more credible and reliable to new customers.
Having a professional design your brand means you will not just get something from scratch, but you will also get reasons as to why they have done it with lots of research. A graphic designer will look into your target market and industry you are in, to come up with the best possible solution. Everything from colours to fonts will be researched to see what will attract your ideal client. Colours can either make or break your logo. A professional will provide you with a relevant logo every time. Have you ever noticed how many of the older companies still use the same logo? Some do not look identical to the ones they started with, but the overall design is the same. Look at KitKat for example (picture to right - 1000logos.net/kit-kat-logo/)see how the logo has changed ever so slightly throughout the years? These logos cannot be forgotten, they have longevity.
A great reason to having a professional design your brand is formatting, when a professional designs a logo they will provide you with different files. A logo file you use for a business card is not the same as one you would use for a website. It's not one size fits all. It is the same logo/image, however, different mediums require different versions of the logo. A professional designer will often communicate directly with the printing service, so you don't have to try and work out what files they require. Another great reason is a graphic designer will create a logo that is marketable across all social media/other platforms. A professional will design a logo that can be broken down into a single shape or letter but still remain recognisable, they will design your logo to fit on anything. See our examples with our own brand.
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