This brief was to create a unique logo and brand for HLP Retail. We designed a stylised logo which incorporates ‘H’, ‘L’ and ‘P’. The brand had to represent the innovative solutions they provide their clientel within the retail and exhibition sector.
We also had to design and build an online presence for HLP Retail to showcase some of their recent projects whilst also promoting the 2 main areas of business: design of retail and exhibition solutions (from window and shop displays to full exhibition design).
From the new identity, we then designed HLP Retail's business cards which continued their identity to give the ideal first impression.
We were asked to create a realistic digital visual to represent HLP Retail's stand. This is so the clients can interpret how the final would look.